![]() This, in turn, means that Willamette Valley wineries can sell a larger percentage of their production direct from their tasting rooms and via wine clubs.īut back this question of value. This means that like Napa and Sonoma, the Willamette Valley is easily accessed by wine lovers from across the globe. Equally important is the location of the Willamette Valley, just an hour south of the major metropolitan area of Portland and its environs. Willamette Valley Pinot Noirs and Chardonnays sell at a premium price, well beyond the average for even California Chardonnay and Pinot Noir. The price of the sale to the Coppola family was not disclosed. The real key to this purchase, however, is the value, at least relative to what Napa growers and winemakers experience on a daily basis. Located in the Dundee Hills AVA and situated next door to Domaine Drouhin and Domaine Serene, the 42 acres of vineyard and tasting room and winery place it right in the middle of what is the hottest winegrowing regions in America and the source of some of the most coveted Pinot Noir vineyards in the world. The Vista Hills Vineyard is a pretty prime spot. While there isn’t an exodus to Oregon among California winemakers, there certainly is a turning north in winemakers’ investment view. News that the Coppola family of Napa and Sonoma winery fame purchased the Vista Hills Vineyard in Oregon’s Willamette Valley shouldn’t be a real surprise. ![]() Napa vs Oregon Wine Country: Coppola Edition
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